Cruise Line Loyalty Programs, Part 2: Luxury and Specialty Cruise Lines
Most cruise lines offer some form of customer loyalty program – do the luxury and specialty lines offer truly luxurious benefits to their members? Like the resort-style cruise lines, most luxury line loyalty clubs offer rewards like special “welcome back” gifts, discounts for onboard services and onboard cocktail receptions. One difference is that more luxury lines go beyond discounted fares to offer complimentary cruises to their most loyal customers. Crystal Cruises’ Crystal Society offers savings on every voyage, up to and including free voyages. Members also earn shipboard credits, discounts on onboard services, and a preview of itinerary and fare announcements before they are released to the general public. Members of the Oceania Club get advance notice of new Oceania Cruises itineraries. They can also receive shipboard credits ranging from $200 to $1,000, pre-paid gratuities, complimentary spa treatments, and – at the very top levels of membership – complimentary cruises. ...